Advertising
- Details
“An Israir flight to Barcelona”, says the caption, above a scene of disgruntled passengers casting irritating glances at a woman nursing a bawling baby. Then we cut to what we are informed is “the competitor’s flight to Barcelona”: different plane, different passengers, and another woman with her screaming child. “On every flight there is a crying baby,” points out the caption. “Why pay more?” With Israir, a flight to Barcelona is only $399.
Creative Director(s): Asi Shavit, Gal Porat, Romem Saranga
Copywriter(s): Alon Hadad
Art Director(s): Liat Doanis
Production Company (& City): Shoshi and Udi, Tel Aviv
Film Director(s): Regev Kontas
Production Company Producer(s): Shoshi and Udi
Agency Producer(s): Liat Moshe
Other(s): EVP Creative Director : Asi Shavit
Reference:
Epica Awards
