Advertising
Help keep James Ready a buck
- Details
In year 2 of the campaign; “Help Us Keep This Beer A Buck”, James Ready goes outdoor.
The Brewery couldn’t afford the whole billboard, so they asked beer drinkers to share the billboards and Help Keep James Ready A Buck.
Phase one drove people to a website where they could upload any message or image. Phase 2 featured all the images and messages that were uploaded to give people their very own billboard.
The Result: When you share a billboard with a beer; it becomes your beer for life.
Via: adverbox